SOS: Support Our Shoal

#SOShoal | Support Our Shoal

Thanks for diving in!

Led by the aquarium hobby and established with OATA and Practical Fishkeeping’s support and guidance, SOS: Support Our Shoal is a campaign designed to bridge the gap between the home aquarium community and impactful conservation of the world’s most threatened freshwater fish.

SOS: Support Our Shoal provides a reliable channel for aquarists to direct vital funds to the freshwater species and ecosystems that need them most.

With one in three freshwater fish species threatened with extinction, this has never been more urgent.

SHOAL have partnered with a selection of dynamic, forward-thinking UK aquarium stores who are determined to halt extinctions.

Visit participating retailers to discover our range of collectible enamel pins!

Pin your support for SOS: Support Our Shoal and donate in-store today:

The Fish Barn – Crawley, Sussex

Fish Planet London – Finsbury Park

Friends In Soggy Homes – Leicester

Kings Aquatics – Ebbw Vale, Wales

Lincs Aquatics – Alford, Lincolnshire

Riverside Aquaria – Broxburn, West Lothian

Sweet Knowle Aquatics – Stratford-upon-Avon

The Goldfish Bowl – Oxford

Wharf Aquatics – Pinxton, Nottingham

Current pin designs:

All donations go directly to SHOAL, to support our urgent conservation work for the world’s most threatened freshwater fish species.

“SOS: Support Our Shoal is a rallying cry to those who care about what is happening to freshwater species and want to be part of the solution. SHOAL provides a reliable platform for the aquarium world to fund conservation projects that really work. This is a landmark time for the aquarium community, and collaborating with us is a demonstration that it is beginning to take conservation seriously”.

Mike Baltzer, Executive Director, SHOAL

Photo: Rajeev Raghavan

The Save Denise’s Friends programme is part of SHOAL’s work with partners Zoo Outreach in India’s Western Ghats to protect and recover populations of the Endangered Denison’s barb (also known as the red line torpedo barb).