SOS: Support Our SHOAL

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Led by the aquarium hobby and established with OATA and Practical Fishkeeping’s support and guidance, SOS: Support Our SHOAL is a campaign designed to bridge the gap between the home aquarium community and impactful conservation of the world’s most threatened freshwater fish.

SOS: Support Our SHOAL provides a reliable channel for aquarists to direct vital funds to the freshwater species and ecosystems that need them most.

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“SOS: Support Our Shoal is a rallying cry to those who care about what is happening to freshwater species and want to be part of the solution. SHOAL provides a reliable platform for the aquarium world to fund conservation projects that really work. This is a landmark time for the aquarium community, and collaborating with us is a demonstration that it is beginning to take conservation seriously”
Mike Baltzer, Executive Director, SHOAL

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SHOAL have partnered with a small number of dynamic, forward-thinking UK aquarium stores who are determined to halt extinctions.

If you see the pins in store, pin your support for SOS: Support Our Shoal and donate today.

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